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How to Promote your Podcast?

FACT: Podcasting is an industry with an advertising revenue forecasted to exceed $1B by 2021. According to research, an estimated 62 million people listen to podcasting every week. Here are some tips to help make more money podcasting for your audience.

Let’s get through the numbers quickly! From a lousy $0 to at least $100,000 per episode – Podcast income reports vary widely depending on where you upload your content. Just like with YouTubers and Bloggers, there are many revenue streams. But we will look at the minimum amount you can get from mere advertising. 

The general idea behind promoting yourself through your voice is to be visible in as many platforms as possible. People need to be able to hear and know about your or your brand from every streaming or video platform. 

In this article, we will list several ways to promote your podcast and how much you can earn with each one.

How Much Can You Earn?

For starters, it is all a matter of where you should feature your Podcast?

Platforms like Apple Podcasts or Spotify are likely to be the top of everyone’s mind. But they’re not the only ones. The common rule of thumb is to distribute your content to every platform, big and small, to grow an audience and attract new listeners.

Syndicating a podcast across the main directories all follow similar setup instructions. To get you started, we’ve highlighted five essential platforms where you can list your podcast.  The submission processes are straight forward and podcasts are usually approved within a few days.

In this list, we have ignored other sources of income such as crowdfunding, sponsorships, or paid commercials. We will focus entirely on the revenue per stream and give some tips to grow your podcast’s audience.

Soundcloud

Soundcloud

Sadly, we have to start this disappointingly since normally it would be zero. SoundCloud Premier monetization pays you for streams generated after signing your SoundCloud Premier agreement.

Once you are done you can expect a certain amount. According to help.soundcloud, an artist can expect anywhere between $0.0025 to $0.004 per stream.

Launch a Website to Promote your Brand

Creating a separate platform for page visitors and future fans can be a huge advantage to engage with an audience.

In fact, launching your own website can mean reaching out to millions of people every year and directing them to your podcasting channel. If you’d like to start a website and win the attention of more people, we’d suggest going with Bluehost, since you’ll be able to start a website in 10 minutes.

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Apple Podcast 

Similar to Soundcloud, it is $0.0025 to $0.004 per stream according to The Atlantic. As of March 2018, the Apple Podcasts passed 50 billion all-time episode downloads and streams and still growing. In order to get in on the action, start with submitting your show to Apple Podcasts first.

When applying, double-check the information you submit like show’s title featured categories, and list of episodes to make sure everything is correct then hit submit. After 1-2 days, Apple Podcasts will send an email with the link to the show’s listing and that’s it!

Use the approved link to direct listeners to your podcast’s Apple Podcasts listing so they can subscribe directly to the platform. And BAM! You’re ready to let your voice be heard!

Spotify

Spotify feature

As in our previous article, we have described that potential earnings range from $0.006 to $0.0084 per stream. With 217 million users in 2019, Spotify is your best chance to reach an audience and make s bit of money. This is perhaps the first step of the entire Podcasting journey.

Getting your podcast listed on Spotify follows a similar process to Apple Podcasts. First, you’ll need to create an account and then add your podcast’s RSS feed.

Your account will be approved in a few business days and you can start promoting yourself or your brand.

Youtube

Youtube options

Long story short, Youtube can be also a great way, especially if its a video or live podcast. The amount you can expect is slightly lower and may vary by country. But a rough estimation lands you at least with $0.00069 per view.

With Youtube, simply register and upload your work. You can start straight away. However, be aware of the minimum requirements on Youtube for monetization:

1. The Number of Subscribers must be at least 1000.
2. You must have 4000 hours watch time for that particular channel
3. Like vs Dislike ratios. Viewers must get knowledge and must have a good watching experience.

Google Play

Google Play logo

Next on the list is for Android users. In short, podcast content is accessible across both Google Play and Google Podcasts so it’s important to submit your show to each platform. With Google Play, you’ll once again need a Google account.

Submit your RSS feed, verify you own the content, then wait about five business days to be approved.

Google Play Music comes pre-installed on most Android devices, and it’s free to download if you don’t have it. This gives you access to a broad range of listeners. How much you’re supposed to earn on Google Play? This depends on how much you’re going to charge.

How to grow your audience?

There are 3 other platforms we’d like to recommend that are worth having a look at. Publishing your content can open more doors and expand your outreach to new peeps.

Stitcher

Stitcher

Stitcher features over 100K+ podcasts. It is a free streaming app available across Apple and Android devices that specializes in spoken audio content. The platform only includes radio and podcast content, making it a suitable platform for avid listeners who love to discover new things.

The submission process is pretty down to earth and easy. It takes only three steps to get started. Begin with creating an account, add your RSS feed URL, and finally wait for your approval. That’s it!

Podchaser

podchaser

Podchaser is an extensive podcast database with advanced search and list functionality to follow, share and rate your favorite podcasts and episodes. Users can find new podcasts to love by filtering by a number of episodes, most recent publish date, category, and trending shows. They allow users to discover, share, and track their favorite podcasts and episodes.

The platform recently released a personalized Feed feature. This makes new podcasts to appear more based on a user’s listening habits. 

Castbox

Castbox

And lastly, Castbox! Castbox is a unique podcast directory with roughly 20 million users. It is another free streaming app that’s available across Android, Apple, voice assistant technologies, Carplay, and desktop devices allowing listeners to access podcasts from anywhere.

There are some other common ways people increase their audience. Advertising, networking, focusing on quality content and communicating with your audience is some of the more common ways. For more tips on starting your podcast, you can go on Live365, to get yourself some good tips.

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1 comment

BrianFoemi 2020-04-03 at 01:15

Awesome content you have in here.

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