Apple Music is one of the fastest-growing musical platforms and the third best-paying streaming service for an artist. Launched in mid-2015, the platform was used by 30 million streamers, available in nearly 200 countries. By mid-2019, this number has more than double and estimates say that in 2020 it lingers at around 70 million. And with 900 million Apple users, this number will climb upwards rapidly.
How much can you expect?
At the start, Apple announced to do things differently. They established a not to pay any royalty to music artists during a user’s three-month free apple music trial period.
However, according to Educba, this policy was later changed after Taylor Swift, (yes, the Taylor Swift) wrote an open letter to Apple criticizing their policy. They quickly responded by changing this, opening their monetizing system.
So how much are we talking about?
According to Imore, artists can expect better earnings from Apple Music when comparing it to Spotify, Soundcloud, Amazon, Google Play or any other streaming service’s royalties. Apple officially placed its price at $0.00675 per stream, which is a great deal higher than Spotify’s $0.00437 per stream. But it still falls behind Napster‘s $0.019 and Tidal’s $0,01284 pay per stream.
To do a bit of math, for every 1000 streams, Apple would give you $6,75 and Spotify leaves you with $4,37. However, there is a bit of skepticism. Apple’s numbers tend to fluctuate between, $0.00783 per play in 2017 and a steady drop to just $0.00495 in 2018.
There is also the case of user experience. Apple doesn’t provide the same benefits as Spotify.
Meanwhile, Apple seems to be more generous to its artists, there is a downside to the higher pay and growing market.
According to Quartz, Apple uses a completely different payment system, similar to Spotify’s royalty payouts Apple has something called a “Pro-rata” system, which basically means that everything is allocated in proportion. How does this work in real life? Basically, Apple and Spotify take all of the money generated from advertisements or subscriptions and put in a big pot and then divide its total share of streams each artist received.
Here is an example to make things clear. If Apple Music gave $1 million of its revenue share to artists every month and Taylor Swift’s songs were to accounted for 1% of all streams, then Taylor would receive $10,000 per month. Quartz explains that about 70% of Spotify and Apple Music’s revenues go to music labels and artists.
However, Apple’s and Spotify’s earnings will be insufficient alone, (unless you are streamed by millions every month.) Therefore I would suggest artists and composers use other revenue streams like Soundcloud, which has an even greater number of users, currently 175 million.
Another great option is the radio conglomerate iHeartRadio on the traditional dial. It has become a streaming favorite for many who love their local DJs with 100 million registered users.
Apple Music is a growing network with some minor pros and downsides in comparison with other streaming services. But the pay off is still great!
How to promote your music or podcast on Apple Music’s playlist?
If you’re confident that your songs are well written, then you can start pitching your music to get featured on Apple’s playlist. The subscription is actually pretty simple:
- Firstly, sign up to iTunes connect.
- Go to your iTunes Menu and click on “Add File to Library” on the top right corner of your Mac.
- If you already have a catchy melody or any kind of content you wish to share, you can add from your computer by clicking on the “Add to iCloud Music Library.” You need to sync the files by creating a playlist or incorporate it into a library.
- Send your tracks to other popular music blogs too. Not only is it more exposure if they select your music but you might also reach more curators.
- Create a personal website to brand yourself or band as an artist so people can find you on Google.
- Through your website, you can send emails to reach people, grow your fan mailing list, build your brand, or the name of your name as a musician so that people can find you in search engines like Google. This will probably turn out to be more fruitful than focusing on social media.